HEINEKEN UK is expanding the Red Stripe brand with the launch of Rum Stripe RTDs
HEINEKEN UK adds new RTDs to popular Red Stripe range
HEINEKEN UK is adding a new range of ready-to-drink (RTD) cocktails to its Red Stripe portfolio.
The RTDs will be available in three flavors: Original Rum & Cola, Dark Rum & Ginger Beer, and Spiced Rum & Lemonade.
Each RTD has an ABV of 5% and will be available in a 250ml can.
HEINEKEN UK says the new RTDs are "perfect for those looking for a refreshing and convenient way to enjoy Red Stripe"
The new RTDs will be available in major retailers across the UK from July.
The launch of the new RTDs is part of HEINEKEN UK's strategy to grow the Red Stripe brand in the UK.
Red Stripe is one of the most popular beer brands in the UK, with a market share of around 2%.
HEINEKEN UK is hoping to capitalize on the popularity of Red Stripe by launching a range of RTDs that appeal to a wider range of consumers.
The new RTDs are expected to be a popular choice for consumers looking for a convenient and refreshing way to enjoy Red Stripe.
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